The first place to start is content, and the main content would be your business function. Your customers and potential customers will want to know about your business and services.

If we start with a few basics to include:

- What does your business do?

- Your business products or services

- How the business can be contacted?

Taking these ideas one step further, you can allow customers to interact via the website. This could be as simple as having a contact form, or as advanced as allowing customers to buy products or services online via the website. You could also use your web site to add value for your customers providing them with additional support. For example if you included an FAQ section, it gives your customers 24-7 access to answer common questions but also can free you up from answering the same question time and again.

Try to give your site value, by keeping it fresh and updated at all times. For example lets take a TV program, if the same episode was shown every week the you would get bored and no longer watch. The same can be applied to your website, although your information maybe good, if it is not updated then people will stop visiting.

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